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What is customer experience?
Did you know that 80% of customers appreciate the shopping experience as much as the quality of the products they purchase? When we talk about Special Data customer experience or customer experience we are referring to the image that your store or brand has in the minds of consumers and that has been created through sensations and emotions generated within your premises. This is a very important added value for sales that can be calculated through questions, such as: How do your customers feel in the store? What sensations do you perceive when walking through the hallways and interacting with the clerks?
New technologies and the technological transformation of business have evolved the minds of consumers. In the retail sector, it is no longer enough to offer quality, you must also provide a positive shopping experience that will determine the overall satisfaction of your customers. Its importance is such that it will influence consumers' future decisions about whether or not to return to buy at your store.
Unlike what many think, the purchasing experience or customer experience begins at the same moment that a customer discovers a store or brand and continues with each step taken from visiting a website or social network until arriving at the store through the final acquisition or not of a product or service.
Why is it important to improve the customer experience?
If you want your business to evolve while improving its image to the public, you need to keep the customer experience in retail in mind. Managing your customers' satisfaction is essential so that the success of your business is guaranteed. To do this, it is essential not to lose sight of the value chain of the customer experience. That is, all the steps you must implement so that the image perceived by customers about your store is as favorable as possible. The objective of the retail sector is to awaken an emotional bond between consumers and brand.
